Kids Wania: Preschool Marketing in Abu Dhabi
Client: Kids Wania International Training and Skill Development Center, a preschool and after-school day care in Abu Dhabi
Services: website design, SEO, Google Ads, Google Business Profile, Facebook and Instagram ads
Website: kidswania.com
Results at a glance
| Channel | Result |
|---|---|
| Google organic | Top results for “best preschool in abu dhabi”, “preschool classes in abu dhabi” and “after school day care in abu dhabi” |
| Google Search Console, 16 months | 2,980 clicks from 99,600 impressions |
| Google Ads, all campaigns | 2,550 clicks and 3,550 interactions from 101,000 impressions |
| “Nursery in Abu Dhabi” ad group | 366 clicks from 3,877 impressions, a 9.44% click-through rate |
| Google Business Profile | 451 profile clicks, including 91 calls, 243 direction requests and 117 website visits |
| Facebook and Instagram ads, four campaigns | 394 WhatsApp and Messenger conversations, 37,823 people reached |
The goal
Parents in Abu Dhabi choose a preschool or after-school day care in a short admissions window, and most start with a Google search or a social feed. Kids Wania needed to be visible at every step: in search results, on Google Maps and in the feeds of working parents nearby.
What we did
- Website: designed and built kidswania.com.
- SEO: optimised the site for the searches parents use, such as “best preschool in abu dhabi” and “after school day care in abu dhabi”.
- Google Ads: ran search and Maps campaigns for nursery, kindergarten and day-care searches, including the “Nursery in Abu Dhabi” ad group.
- Google Business Profile: managed the listing so parents could call, get directions or visit the website straight from Maps.
- Facebook and Instagram: ran 2024–2025 admissions and after-school day-care campaigns with WhatsApp and Messenger buttons.
Results
Kids Wania appears at the top of Google for its key preschool and day-care searches in Abu Dhabi. Over 16 months the website earned 2,980 clicks from 99,600 search impressions, and paid search added 2,550 clicks.
The Google Business Profile turned searches into action: 91 calls and 243 direction requests from parents. On social media, four campaigns started 394 conversations with families, reaching 37,823 people and generating 112,466 impressions. The best-performing campaign alone started 203 conversations.
Services used
Digital marketing for preschools · Google Ads · SEO · Instagram marketing
Run a preschool or nursery? See how we market preschools or message us on WhatsApp at +91 77081 20096.