Ayya Trust: #1 on Google for Rehab Centre Searches in Chennai
Client: Ayya Trust, a de-addiction and rehabilitation centre in Chennai
Services: website design, SEO, Facebook and Instagram ads
Website: ayyatrust.com
Results at a glance
| Measure | Result |
|---|---|
| Google organic position | #1 for “deaddiction centre in chennai”, “rehab center chennai”, “rehab centers chennai” and “rehabilitation center chennai” |
| Search clicks, last 6 months | 2,260 clicks from 149,000 impressions (Google Search Console) |
| Search clicks, last 28 days | 339 clicks from 25,800 impressions |
| Recruitment ad on Facebook and Instagram | 212 WhatsApp conversations started, 7,084 people reached |
The goal
Families looking for addiction treatment search Google in a hurry and at a hard moment. Ayya Trust needed to appear at the top of those searches in Chennai, with a website that explains its programmes clearly and makes it easy to call or message.
What we did
- Website: designed and built the Ayya Trust website.
- SEO: optimised page titles, headings and content around the searches families actually use, such as “rehab center chennai” and “deaddiction centre in chennai”.
- Paid social: ran a Facebook and Instagram campaign to hire psychologists and social workers, with enquiries going straight to WhatsApp.
Results
Ayya Trust’s website now ranks first in Google’s organic results for four of the most important rehab searches in Chennai. Over six months the site earned about 2,260 clicks from 149,000 search impressions, at an average position of 10.8 across all the searches it appears for.
The recruitment campaign started 212 WhatsApp conversations with candidates, reaching 7,084 people with 17,646 impressions.
Services used
Website design · SEO · Facebook marketing · Digital marketing for rehab centres
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